Proven Marketing Plans

OTA's core business...

Overtime Athletics is the nations largest youth provider, so clearly we're doing something right. You can't have a thriving youth sports business opportunity without knowing how to attract and retain customers, and at OTA, it starts at the elementary schools (We work with over 500+ Elementary Schools Nationwide). We partner with elementary schools throughout

the school year to run before/after school enrichment programs and that is the core of our business. We will build a network and trust through the elementary schools to create camps, leagues/clinics, & birthday parties.

We have put together a thorough Marketing Plan for our franchises which works whether you're a seasoned sales professional or just someone who is outgoing and willing to put in the work.

Why customers love Overtime Athletics

We are affordable. We are family-friendly. And we focus on fun. Our game-plan is designed to motivate young people to embrace a healthy lifestyle at an early age while learning the rewards of teamwork and the fundamentals of the game. Overtime Athletics attention to details and enthusiasm for combining athletic games, contests, and instruction creates a positive environment for young participants to succeed.

Our philosophy of PARTICIPATION and FUN guide us in our quest to show kids the excitement and value of playing sports. Preparation, organization, discipline, and teamwork guarantees participants enjoyment and improvement in all aspects of the games.

4 Reasons to buy a Franchise

1. Higher chance to succeed

A franchise is an already established business model. Results have shown that franchises enjoy a higher rate of success when compared to standalone businesses.

2. Parent Company Support

Overtime Athletics (Franchisor) provides extensive support for franchisees. Overtime Athletics has turnkey operations and also has a proprietary software that helps run your business.

3. There’s No Trial and Error

When starting a business from the ground up, there’s a good chance that you’ll go through a lot of trial and error, whether it’s figuring out the best way to set up your store or how to most effectively market your products. Unfortunately, some of the errors during the course of this process could sink a small business. With a franchise, all of this has been figured out. You can just follow guidelines and avoid unnecessary trial and error.

4. Equipment and supplies

Outfitting your new business with everything you need to succeed means researching what equipment to buy, finding suppliers, and negotiating deals. Franchisors can provide invaluable help in knowing both what and how much to buy — often at reduced prices.

OTA Sells #15 (Prince William & Fredericksburg Counties VA)

Overtime Athletics (OTA) welcome a mother and son team Darlene and Dyron Murphy. Darlene was born in New York City and has lived abroad in Madrid, Spain and London, England. Darlene married an Air Force member and became a dependent wife. As a dependent wife and young mother, she started a certified child care center for young military children ages 6 weeks and up. She incorporated varying educational and sports programs for the child care program. Her love for education and business led her to earn a B.B.S from Averett University and M.B.A. from Capella University. For the past 12 years Darlene has worked for the federal government (U.S. Coast Guard, FEMA, U.S. Army) providing leadership development training to the federal workforce.

Dyron was born in Hampton, VA and is a 22-year-old young man who attended Virginia Union University in Richmond, VA. He began his studies in Sports Medicine. His love for sports and desire for more involvement with sports programs led him to join OTA in 2017 as Coach, and later he excelled as a Program Director. Darlene and Dyron are dedicated to their vision to see all children of all ages use positive leadership skills and judgement through sports and movement to excel in healthy lifestyles. They are both excited to join the Overtime Athletics family.